The Internet problem. It used to be that a potential customer would dial-up your web site to browse the features of your product line, perhaps even searching for one item in particular. All the while, your web site marketing dollars were fast at work peaking your customer’s interest in everything except for their one highly specialized question which required personal contact from your company. Your customer was required to find and record your customer service phone number from your web site, disconnect their Internet connection, and call back to your headquarters for the information they so urgently required. Most likely, you just lost your potential customer.

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